Film Production Logos Analysis

Are they important?

A film production logo is vital for the overall success of a film company as it is used through their company marketing and has to be rememberable as this is usually the only image used for the viewer to distinguish what company has produced the film they are watching.   

Paramount

Paramount, one of the worlds leading film production companies, use a simple yet eye catching and memorable logo. With the use of interesting yet readable typography, the text on the logo stands out due to its contrasting colour with the background it is written on. The production companies name 'Paramount' is not in the centre of the logo, however it is sill the vocal point and you can't miss it when you look at the logo.
Stars are used to convey to the viewer that the production company creates top quality films and can be trusted to do this consistently. The image used in the centre of the logo, a mountain, relates to the name of the production company. 'Paramount' means the very top and along with the stars, this cements into the viewers head that the company is the best in the business and is at the very top. With the name of the company being found at the top of the mountain further cements this image. 

Universal

Universal, another one of the worlds leading film production companies, again use a simple yet eye catching and memorable logo. 
The typography used on this company's logo for the company's name is very bold and more immediate and in your face than that shown on the Paramount logo. The text on the logo stands out due to the use of bright colours, silver and gold. This colours are often used to represent pristine quality and the company may be trying to convey to the viewer that they only produce the highest quality films. The production companies name 'Universal' is in the centre of the logo, and is therefore the vocal point and you can't miss it when you look  at the logo.
The image used in the centre of the logo, the world, again relates to the name of the production company. The positioning of the text to be in the centre of the world conveys to the viewer that the company makes fins that are suitable for the whole world and that they are a global company. The dark background and the use of bright light around the world makes the sentry of the logo stand out, which in turn, brings the production companies name to the forefront. 

Warp X

Warp x is an independent English film company that appeals to a niche market of film fans. Their logo is extremely basic yet effective. The use of the black background and white text makes the production companies name stand out and with the companies name being in the centre of the logo, it is the vocal point of the logo. The typography used is bold and simple, yet is still eye catching and is clear and easy to read. The simplistic nature of the logo indicates the low budget nature of the film production company and shows its audience what to expect; no grand special effects.

What do production company logo's include? 

All the logos above display the production company's name in a clear font in a colour that contrasts with the background so that it is clear and stands outs. The logo must be kept simple so it is memorable. An image that relate to the production company's name is often used to make the logo interesting but this must not detract from the company's name as this is the most important part of the logo as it carries the company's identity. 

James Dredge