Final Logo Designs

This was our first idea but then we decided to change it as the name 'EXTREMEDIA' did not relate to the image of the rose. However, we wanted to keep the image of the rose as it is very original, so we created a sub-company of our production company entitled 'Fallen Rose' as this links extremely well to the rose image and makes the overall logo and production company more memorable.

This is our production logo which will appear before our opening sequence

We designed our logo on photoshop to get an idea of what the logo should look like. We then used final cut pro to add the text to the video. We like this logo because it is dramatic and it shows progression whilst including the title which is 'FALLEN ROSE' which we decided to be our film company's name. As we are called 'EXTREMEDIA' and the rose image is not 'extreme' looking, we have decided to make a sub-production company called 'Fallen Rose' as this links in with the rose imagery. 

This was our first idea but then we decided to changed the font as it does not look elegant enough to be related to a rose. We will also change the view of the rose.

This is our final logo design with all amendments made.

When we changed the typography and the view of the rose it made the production logo look more professional and neater. Seeing the rose once the petals have fallen leads to the production name linking more to the image used in the logo; 'Fallen'. From our research of current film production logo's, we discovered that the film production name must link to the image used to make the logo memorable.

The change in style of the typography has made the logo look more elegant without making the production company name any less noticeable. Present production company logos 'display the production company's name in a clear font in a colour that contrast with the background so that it is clear and stands out'. We have achieved this as the text is clear and easy to read while being elegant. The dark colours of the text contrast with the light background making it stand out and it draws the viewers attention.

We also discovered that a 'logo must be kept simple so that it is memorable'. Using minimal text and images has achieved this and with the production name clearly linking to the logo; if the viewer only remembers the image of the rose, this should remind them of the name of the production company.

With 'Fallen Rose' being a sub-production company of our main film company 'EXTREMEDIA', their name is also shown in the logo but in a smaller font than the production company that has produced the film so that it does not detract from the most important part of the logo; the production company's name.

Filming Schedule

This is our filming schedule, here we have written down the scenes we are planning to film and how long we estimate them to take to film. This is will be very useful during the filming process as it helps us to keep a track of our progress and speeds up the filming process as we won't need to keep stopping to work out what we need to film next.

Our Story Board

This is our story board of our opening scene.

Our Logo Ideas

For our logo we wanted something simple yet effective, we searched several companies and watched how they viewed their production logo and we liked the ideas of the use of water for our production.

This is our logo opening to market our production company.

We will use this time lapse video of a rose for our logo before we start our opening sequence. We like this video because it has a dramatic tone to it and our company is called "EXTREMEDIA" which fits in with the dramatic feel. We have decided to only use the end of the video because the start of the clip is too pure an innocent looking whereas the end is more dark and twisted which fits the genre of our opening sequence. We will also speed up the clip because it needs to be faster and the fast motion makes it more tense. When the rose drops off our company name will appear . 

To inspire our idea 

  

Our first idea was looking at decaying apples, as we wanted to explore the idea of perverting something that is pure and ordinary into something dark and abnormal. This links in well with our opening sequence idea as we are creating a plot that appears to be dark and twisted until the plot changes into something less ordinary. 

We then came up with the idea of dying flowers as flowers look more innocent and pure compared to apples therefore it will be easier to portray the 'loss of innocence' idea.

        

Film Production Logos Analysis

Are they important?

A film production logo is vital for the overall success of a film company as it is used through their company marketing and has to be rememberable as this is usually the only image used for the viewer to distinguish what company has produced the film they are watching.   

Paramount

Paramount, one of the worlds leading film production companies, use a simple yet eye catching and memorable logo. With the use of interesting yet readable typography, the text on the logo stands out due to its contrasting colour with the background it is written on. The production companies name 'Paramount' is not in the centre of the logo, however it is sill the vocal point and you can't miss it when you look at the logo.
Stars are used to convey to the viewer that the production company creates top quality films and can be trusted to do this consistently. The image used in the centre of the logo, a mountain, relates to the name of the production company. 'Paramount' means the very top and along with the stars, this cements into the viewers head that the company is the best in the business and is at the very top. With the name of the company being found at the top of the mountain further cements this image. 

Universal

Universal, another one of the worlds leading film production companies, again use a simple yet eye catching and memorable logo. 
The typography used on this company's logo for the company's name is very bold and more immediate and in your face than that shown on the Paramount logo. The text on the logo stands out due to the use of bright colours, silver and gold. This colours are often used to represent pristine quality and the company may be trying to convey to the viewer that they only produce the highest quality films. The production companies name 'Universal' is in the centre of the logo, and is therefore the vocal point and you can't miss it when you look  at the logo.
The image used in the centre of the logo, the world, again relates to the name of the production company. The positioning of the text to be in the centre of the world conveys to the viewer that the company makes fins that are suitable for the whole world and that they are a global company. The dark background and the use of bright light around the world makes the sentry of the logo stand out, which in turn, brings the production companies name to the forefront. 

Warp X

Warp x is an independent English film company that appeals to a niche market of film fans. Their logo is extremely basic yet effective. The use of the black background and white text makes the production companies name stand out and with the companies name being in the centre of the logo, it is the vocal point of the logo. The typography used is bold and simple, yet is still eye catching and is clear and easy to read. The simplistic nature of the logo indicates the low budget nature of the film production company and shows its audience what to expect; no grand special effects.

What do production company logo's include? 

All the logos above display the production company's name in a clear font in a colour that contrasts with the background so that it is clear and stands outs. The logo must be kept simple so it is memorable. An image that relate to the production company's name is often used to make the logo interesting but this must not detract from the company's name as this is the most important part of the logo as it carries the company's identity. 

James Dredge

Sound and Accompaniment

Song list 

These songs are for when the children are running around the house trying to find a place to hide.

                                                   

'Tonight You Belong To Me' 

By Patience and Prudence

Tiptoe Through The Tulips'

By Tiny Tim

'Tessellate'

By Alt-J

'Dominique'

By American Horror Story

These are a list of songs we have chose to accompany our opening scene with the panic of the children running around. Our personal favourite is 'tonight you belong to me' as its quite creepy as young children are singing it which will connect with the actors. Lastly as there will be a lot of unwanted diegetic noises in the background when filming such as (people talking when filming, footsteps of the children), yet we will be block them out by the song which is creating a confused atmosphere for the audience as they understand its a thriller yet are wondering why we are playing so enlightening music, this will make them want to watch more to see what happens in the end.

Sound Effects

In our opening sequence we will use both diegetic and non diegetic sound effects to add realism and make the action more believable to the viewer. 

We will use a non diegetic sound effect of a slamming door to act as a dramatic stimulant along with shots of all three children looking petrified to indicate to the audience that something bad is about to happen. This tension will be intensified by the accompanying non diegetic backing music that has long, lingering bass notes and high pitched squeals that build tension.

We will also use two diegetic sound effects; one being a door squeaking slowly open and a thud as the plastic cup hits the wooden floor. The function of these sound effects are primarily to add realism to the opening sequence. They also add drama to the opening sequence and show the tense nature of the situation that the audience have been thrown into.

Script

EXT.   CHILDREN FINDING HIDING PLACES. – NON DIEGETIC SOUND OF THE SONG PATIENCE AND PRUDENCE TONIGHT YOU BELONG TO ME.

Low angle shot of young girl’s feet running up the stairs. 

Cut to tracking shot of boy running down a hallway.

Cut to girl walking aimlessly around the house holding a bear.

Sound of heavy footsteps from somewhere in the house - Cuts to the image of a mans foot hitting the ground.

Cuts to 3 different shots of all the children peering over their shoulder, from each part of the house that they are in, in reaction to the threatening sound of the mans footsteps.

Three way split screen of all the children beginning to run away from the man, trying to find a place to hide.

Cuts to each child’s hiding place that they have found (the older boy and the older girl) however younger girl has not yet found anywhere to hide so sits in the corner of a downstairs room, hugging her toy bear.

POV shot of boy under the bed and girl in the cupboard.

POV shot of younger girl seeing the mans lower body walking into the room slowly.

Cuts to Non diegetic sound of younger girl screaming (we assume she has been caught by the man)

Cuts to the other two children hearing the sound of her scream and both flinch with shock and look worried.

Cuts to footsteps going up the stairs.

Cuts to POV shot of the man entering the room where the boy hides under the bed

Cuts to us seeing the boy under the bed and in his fear moves back slightly, knocking a toy that rolls out from under the bed.

Cuts to toy rolling out from under the bed.

Cuts to the lower body of the man turning, having heard and seen the toy moving, the crouches down to look under the bed.

Non-diegetic sound of the boy then screaming while cuts to older girl in cupboard looking scared.

Man enters girl’s room. Shot from POV through the line of the cupboard.

Shot of the girl’s eye looking through the cupboard doors.

Cuts to shot from behind the man walking towards the cupboard slowly sound of his feet walking.

POV of the girl when the man pulls open the doors of the cupboard quickly.

Man: Got you!

All children: playfully screaming and laughing

Cuts to the man picking up the girl and hugging her (playful screams) and the other children run in and hug the mans legs playfully, then the shot carries on to pan across the shelf where there are family photos of the man and the children, revealing that the man is in fact their father and they are playing hide and seek.

Ideas Changed or adjusted

Genre:- 


After a few ideas and throughout the process of our opening scene we released the opening scene we were making wasn't completely comedy and thriller. We had focused so much on getting the thriller right we hadn't thought out how to make it fit into two genres instead of one. As we have watched a variety of films from a variety of genres we have a rough idea of what our opening scene might turn out like. The example of the films 'Scary Movie' are films that have many anti climax's. They are all thriller/comedy so we can take ideas from these movies and use it to help our opening scene improve. Until we find how to make our opening scene comical we will keep improving and adjusting it to slowly achieve what we are working towards which is an anti climax from an innocent game of hide and seek.

These two films both have anti-climaxsections and endings. We are focused more on 'Hot Fuzz' then 'Scary movie' yet we are willing to look at both and use ideas from both productions.

To conclude, throughout deep thinking about our opening scene we have changed and adjusted some ideas some due to what we have or due to what we are thinking, but we haven't changed anything dramastically as we know we have a time limit and the ideas we have now are brilliant we just need to make sure we stick to what we are aiming for so we reach our target and finish it on time.

Casting Shots

We have selected the cast members for our production and here are their casting shots, information about them and a description of why we selected them.

Jessie

Age: 6

Gender: Female

Height: 3ft

Eye colour: Brown

Hair colour: Brunette

As she is Frances's younger sister we had easy access to use her as a actress in our opening scene, she will play one of the the young girls.

Kit

Age:12

Gender: Male

Height: 4ft 

Eye colour: Green

Hair colour: Dark Blonde

Tom

Age: 13
Gender: Male
Height: 4ft 5
Eye colour: Brown
Hair colour: Dark Blonde

As Kit and Tom are related to our group members Bella and Florence we had easy access to these actors for our opening sequence, either one of them will play the older boy. Even though they are much older than what we wanted the children to be, we will dress them up to look younger because we wanted the children to seem young and vulnerable.

Sienna

Age: 5

Gender: Female

Height: 3ft 2

Eye colour: Brown

Hair Colour: Blonde

Sienna is a friend of our group member James, which also allows us to have easy access to her as the youngest girl for our opening scene.

Mark

Age: 48

Gender: Male

Height: 5ft 10

Eye colour: Brown

Hair colour: Dark Brown

This is the father who will be looking for the children and he is related to Florence which will also help us to film it quickly and easily without waiting for someone to turn up.

By casting people we know we have full trust in them for being on time to film, also, they feel comfortable working with a group of people they know well. This should mean that it should be very believable to the viewer that the three children and the man are all apart of the same family. Also, having a backup in Kit, if one of the children are not available for filming for any reason we will still be able to film our opening sequence.

Final Costume and Props

Final costume ideas

We have changed our ideas on costume as the location/set was too modern for victorian clothes so we had a change of ideas and made them modern, yet, kept the dull colours to have the audiences attention on the opening scene and not the clothes the acts are wearing.

For the girl we still want to have the dull colour idea as the the genre is still thriller so any bright colours would ruin the thriller mood. The image is a perfect costume for a modern yet simple look for a young girl. Dress with leggings and boots simple modern and stylish.

Again dull, simple, modern cloth wear for the boy as well. Even if we had an older boy or girl there clothes would also need to be simple and modern. For the boy a simple shirt, a pair of jeans and some simple shoes will be good enough to have in the opening scene. Again bright colours will distract the audience and will take attention away from the genre which is thriller/comedy. Even though a bright top might add a comic style we want the story to be comic not the costume.

For the father a modern style will be applied. A shirt with a jumper, pair of jeans and some simple shoes will be an easy costume. Nothing to bright or complicated as we released finding victorian clothes would be a challenge and our location (bedroom) is very modern so the costume had to connect to the set. So by adding a modern look will fit the style but by having dull simple clothes the audience will be drawn to the story line not the clothes the actors are wearing.








Props

Teddy


We chose a teddy bear as the actors will be young children so by adding a teddy bear it will add a younger effect, Furthermore, the teddy bear will look old and battered to add a thriller effect.

Tennis Ball

We will use a tennis ball in our production to add realism as young males are stereotypically associated with ball sports such as football. A football is not normally left laying around a house although a tennis ball is. Therefore, we will use a tennis ball in our film. 








iPhone

One of the children will be using an iPhone to bring the audience back to modern day reality, as the teddy bear and dolls house create the impression of an old fashioned childhood. 














Plastic Cup

The cup will be used for one of the children to drop when the hear the sound of the door closing. We chose a cup of water for this because it creates a more dramatic tone and puts the audience on edge while watching the action unfold.







Dolls House

This will be a prop used along side the teddy bear for the young girl to play with. It adds to the little girls innocence as it shows how young she is and that even in todays society, she enjoys playing in the way children did all the way back in Victorian times. 
The dolls house also adds realism to the opening sequence as young girls are stereotypically linked to doll houses.



We believe our props add another dimension to our opening sequence as they add a huge amount of realism and display to the audience the innocence of the children and bow young and defenceless they are.